Yesterday (Dec. 7), Ava DuVernay’s Barbie doll was made available at Variety Magazine’s Power of Women Luncheon, celebrating powerful women in the industry. After receiving much attention for their most recent creation, Mattel soon began to get comments and mentions on Twitter from fans asking when the doll would be available for consumer purchase.
Originally, the doll was auctioned off at the benefit by celebrities to benefit a charity of their choice, but Black Twitter is very adamant about its culture. Mattel made an executive decision to release the doll publicly on its website, which resulted with it selling out in about 15-minute. Yes, only 15-minutes! This was a phenomenal record for Mattel and it proves how much this means to Black women of all ages. So Mattel, you make another brown babe.
There are many reasons why this was just as meaningful as it was important to our culture and women. Marketing scam or not, hopefully Mattel will realize that more of these collectables need to be produced ASAP. Continue reading for our 7 #PYNKGirlApproved reasons why Ava’s Barbie debut is an important moment for Black girls.
1. Little Black girls are seeing more and more diversity with Barbie dolls and it’s uber important that they start seeing more Barbie’s that look like them.
2. Ava DuVernay is a director who stole the tabloids with her most recent box office hit, Selma. This honor will encourage other little girls to become directors and producers as well.
3. Aspiring industry moguls will be inspired by Ava’s hard work and see that diligence may get them their own Barbie doll one day.
4. Not only is she beautiful and brown, but she is equipped with protective styled tresses. A traditional style for many Black cultures. MESSAGE!
5. This happened right after Zendaya’s Barbie. Which seems like a ripple effect. Hopefully the reign of brown Barbie’s continues.
6. Women are probably waiting for more brown dolls to drop.
7. Not only is she spot on, but she is also labeled as a collectable and not just a toy to play with.