Open Thread: Capitalizing On Hip Hop Culture Much?


left over take out

A culture clash between Sprite and hip hop occurred when the popular beverage company developed an innovative idea to paste legendary rap lyrics on their limited edition cans. Although people are looking at this as a globalization of the once underground culture, it is a bit irksome, yet hands down one of the most clever marketing strategies for Sprite to win over the hearts of music lovers, specifically black music lovers. With the “Obey Your Verse” campaign―Clever spinoff from their slogan “Obey Your Thirst”―Sprite drinkers can collect 16 cans decorated with the most well-known lyrics from Nas, Rakim, Biggie and Drake.

For years, hip hop was unappreciated in music culture, and look at the industry now. The underground sub-culture is being internationally recognized for its influence and game-changing ways of sound. I can’t help but wonder, “Would Biggie want this?” Tupac definitely wouldn’t. He’d say something like,”Put my lyrics on a soda can? My art is not for profit from you industry sharks”…and then he’d write a book about it.

As an opinionated hip hop enthusiast, I am inclined to believe that there’s a bigger picture here―MESSAGE! Hopefully the artists involved are getting a piece of the pie. Check out some of the lyrics that will be featured below.

Photo Credit(s): Pitchfork & Leftovertakeout.com

Via Pithfork:

Sprite has launched a new range of limited-edition soda cans emblazoned with inspirational lyrics by Drake, Nas, The Notorious B.I.G., and Rakim. The 16 can designs comprise the inaugural “Obey Your Verse” Lyrical Collection, which will run through summer. Artists were picked “based on their reputation for being true to themselves through their music and advancing the culture,” a press release says.


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