Anyone who is a naturalista or natural product user knows about Carol’s Daughter, the natural hair and skin care company born out of Brooklyn, New York. In 1993, founder Lisa Price channeled her experimentations with natural ingredients and began creating and selling homemade products out of her Bed Stuy kitchen. Although natural hair and skin care has become somewhat of a trend, Carol’s Daughter is a veteran in the game and has definitely been an influential brand contributing to the growth of the natural health community.
In 1999, Lisa Price’s success with selling her products online enabled her to open her first store in Brooklyn, which later led to the opening of her second store in 2005 located in Harlem. Approximately two decades after starting her beauty product company in her kitchen, Ms. Price is currently the president of a multimillion dollar company.
The rapid expansion of her company was made possible through investments and support from celebrities including: Oprah Winfrey, Jada Pinkett Smith, Will Smith, Jay-Z, Mary J. Blige, Halle Berry and more. Through her continued support and acknowledgment as the number one natural beauty product line, Carol’s Daughter was able to have some esteemed ambassadors and spokespeople such as, Solange Knowles, Cassie Ventura and Kim Fields to name a few. Ms. Price proves that it’s possible to make your passion your paycheck.