Tara Razavi is the epitome of a #PynkGirl. She exudes our 3P motto as a successful entrepreneur and determined woman who marched to the beat of her own drum. We sat down with Tara to talk about her career and professional challenges.
PYNK: What is your professional title and place of work? How long have you been in this role and what are some of the duties this position entails?
TR: Creative Director, Executive Producer. The name of my company is Happy Place, it’s a creative production company servicing labels, artists, and commercial agencies with visual work ranging from music video to commercial to branded content and on. I stopped working as a freelance producer in 2010 and have dedicated all my time to building the company over the past 4 years.
PYNK: Can you give us a brief history of your professional career and how you ended up in your current position?
TR: I started out interning for a record label in the a&r department right after college and the short story is, I moved across different departments and fields of work until I settled into the niche that I found and created for myself. I’ve worked in a&r, music publishing, music supervision… I’ve produced TV, short film, documentaries and all other mediums of visual content. Even as a producer, I’ve always had a creative disposition and most recently I switched over to creative directing which motivates me tremendously!!
PYNK: What has been your biggest challenge professionally, to date?
TR: It’s hard to pinpoint one big professional challenge I’ve run into… there are many, but they’re all welcomed challenges because the tougher they are to navigate, the more rewarding you feel once you’ve been through it. There are the obvious challenges of giving your clients the very best they can get and keeping them happy all the way to finding your own motivation and maintaining it as you create your own path. It is so important to find motivation in everything you do; that’s the only way you can remain passionate enough to make each project the best.
PYNK: What has been your biggest success or victory professionally, to date?
TR: I would have to say that getting my company off the ground, and making significant strides each year (with no investor) has been extremely rewarding.
PYNK: If you could give your 21 year old self a piece of advice, what would it be?
TR: I would tell my 21 year old self to make sure you have fun while you’re trying to conquer the world. Not trying to sound cliche but, what good is having the biggest garden of roses if you can’t stop to smell them. And also, to trust the process and the time it takes to get where you want to be. Anyone that wins a gold medal on day 1 isn’t in the right race.
PYNK: How important is it to you to have a group of positive and ambitious women around you?
TR: I think having a group of positive and ambitious people around me in general is important. Man or woman. I truly don’t like to favor a person based on their sex. Work for me is all about the job. Whoever is the best for the job while carrying professional integrity is who I like to keep around me. In my personal life, however, maintaining my friendships with positive, successful women is VERY important. A girlfriend of mine told me about a study that said the happiest men are those in a positive marriage, and the happiest women are those that maintain their friendships. The common denominator there being women. I think women are beyond amazing, all “super women” in their own right, all carrying burdens and holding them without complaint because we’re built to do so. There is so much to know and learn about being a woman who is living in her full potential and power, and I think the only way to do that is to maintain those connections and relationships with other women.
PYNK: What is your definition of a #PynkGirl?
TR: A Pynk girl is definitely pretty, powerful, and provocative, but more important than that I think a Pynk Girl knows exactly who she is. She is beautiful, strong, ambitious, caring, protective, revered and admired. Her confidence is impregnable, and her lust for life is unmatched. She is someone who has stepped into her full femininity.