As we are in the PRIME of 2018, we wanted to chat with one of our GIRL BOSSES entrepreneur, brand strategist, publicist and owner of The A. Allen Group Anthoni Allen. Anthoni, former talent manager to some of the biggest brands in entertainment turned PR & Branding strategist shares some tips that she gives her clients when starting fresh in business and rebranding thier careers.
- HAVE A MANTRA. It’s important to stay focused!! In a results driven business, client’s want to see where they are spending their dollars and the only way to please them is to GET IT DONE. PERIOD. (Repeating this to myself on many occasions has been a power shot for me in some of my roughest hours.)
- LAY A FOUNDATION. There’s nothing worse than have a goal without a proper strategy. It’s important to have a CLEAR brand messaging, laying the proper foundation to make your talent visible is KEY!!
- MAKE IT VISUAL. Show them vs. telling them. People are visual, they respond better to seeing things vs. the thought of things. PUT IT OUT THERE!!!
- PASSION VS. PAYCHECK. Consumers aren’t dumb, long gone are the days when one can sell products that are clear they aren’t truly passionate about. When you LIVE it, BREATH it, WALK it and TALK it, it’s an organic sell for success.
- PUT IN THE WORK. Stats show it takes 7 years working diligently to be an overnight success. GET TO WORK!
To learn more about The A.Allen Group & Anthoni Allen visit www.aallengroup.com
Social handles @theaagroup & @anthoniallen