Pynk Beauty

#PYNKBeauty: Rihanna Launches ‘Fr8me’ Beauty Agency


Photo Credit: Getty Images

If you are a true member of the Rih Rih Navy, then you’re probably wondering why the bad gal hasn’t posted on her Instagram in over a month. Last night, we found out what’s been keeping Ms. Fenty so busy, and of course it’s her hustling self continuing to add to her empire of success. Beauty lovers, brace yourselves for Rihanna’s new beauty agency. The 27-year-old pop star dropped the news that she will be opening her very own beauty and styling agency called Fr8me.

The agency will mostly feature makeup artists, stylists, photographers, manicurists and hair stylists that Rihanna has worked with or that she is familiar with. The Hollywood Reporter revealed that the agency’s main service is to book commercials, editorial shoots, ad campaigns, and red carpet appearances. The L.A-based firm, which she has founded with managing partner Benoit Demouy, will surely produce some amazing projects and pave the way for the industry’s extraordinary creatives.

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