Rihanna is hands down the most trending, popular and stylish celebrity that has graced Hollywood since Madonna, Beyoncé and Gwen. Since her deal with Mac Cosmetics and her CFDA Fashion Icon awards the “Pour It Up” singers’ grind has yet to stop. Lately, our favorite bad gal has been posting updates on Instagram showing her visiting the Puma head quarters, styling and signing contracts, so we know it’s real.
Puma officially welcomes Robyn as its brand’s global ambassador in addition to being named creative director of the veteran athletics company. Puma’s chief executive officer, Bjørn Gulden is proud to announce Riri joining the team. “Signing Rihanna is a fantastic step for Puma,” he told WWD.”Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand.”
Congratulations to Rihanna and her big career moves. We are definitely excited to see what creative plans she has for the company and its new fashion direction.
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