It seems like self proclaimed marketing campaigns are the new thing amongst some of the most renowned and favorite artists these days. It all started when Hov organized the special release of his Magna Carta Holy Grail album to be available for pre-order to Galaxy users only. Then Beyoncé unexpectedly dropped her self-titled album Beyoncé which also has a video series to go with all her hit singles—and there were plenty. J. Cole made a late night post about a week ago about his 2014 album that is set to drop December 9, but won’t have any singles prior to the release of the album an now Rihanna has given us a taste of what’s to come from her new song, which did not have a title for the world to see yet. The beat was dope and Riri left us with a promising tweet saying “ANY news about #R8 will be delivered directly from me!!!!” We are super excited to hear what Rihanna is about to gift us with.