By: Brandon Robinson
Courtney Rashon is kind of a big deal! The television host who is also a makeup expert recently dropped a new book, “GIVING FACE: The Art To Looking Flawless for Every Occasion. It dials in on a myriad of topics such as makeup applications and how to look the part. “It’s all about achieving your best beauty and grooming looks for any occasion,” Rashon told Pynk by phone.
The chapters of the book have very interesting titles. They give detailed instruction on make up applications, techniques, instruction, grooming as well as offering some tips and suggestions on what are and aren’t appropriate looks for specific occasions. “ I also discuss luxury beauty items and treatments as well as spa reviews from my own personal experiences,” she said.
Available as an E-book and via print at Amazon.com and Barnes and Noble stores, there is also a chapter solely dedicated to men’s grooming titled HIM. A sign that men are not left out either!
PYNK MAG recently caught up with Rashon to get the exclusive on what’s going on in her world and what folks can get from her latest installment.
Here’s The Scoop:
PYNK MAG: Why should someone invest in buying your book?
Courtney Rashon: For starters, my book is unique and unlike any other makeup books on the market. I not only discuss makeup applications and instruction, I give a full overview of what makeup, and beauty and grooming should be like in any given situation. My book contains information that applies men and women regarding beauty, hygiene and grooming for every situation imaginable. Giving Face, is all about makeup and beauty etiquette.
PYNK MAG: You recently had a billboard in Manhattan. Tell us more about it.
Courtney Rashon: That was a really cool thing. I never imagined that I would have a digital image of myself and my book cover featured in Times Square. It was there for about five days courtesy of PR Newswire. It was dope!
PYNK MAG: How do you balance all of the hats that you wear as a published author, TV host and beauty expert and CEO of #prettygirlgangcosmetics?
Courtney Rashon: I have a pretty tight schedule and I try to balance everything accordingly. My week is usually planned ahead of time so I have a set amount of hours per day to deal with all each of the components that make up Courtney Rashon Industries, LLC. For the most part, I always know what’s going on, so this makes it a lot easier to balance everything out.
PYNK MAG: Why is knowing your self worth important in the industry?
Courtney Rashon: Maintaining professionalism, being fair and believing in yourself and your craft are important factors when it comes to knowing your self worth. Keeping your word is also extremely important. By knowing
your worth, you can’t ever be taken advantaged of in the industry. By staying firm and true to your core values and beliefs you will be successful.
PYNK MAG: Tell us about #prettygirlgangcosmetics and the success it had since its conception in 2015?
Courtney Rashon: I launched #prettygirlgangcosmetics in December of 2015. We have been very successful in such a short period of time. We have had a tremendous amount of support from everyone. All of our high definition luxury lip lacquers and Vitamin E automatic lip liners are sold out. We also showcased our line during F/W Fashion Week 2016 and we also have gotten a great deal of press and positive reviews from our customers. We are revamping and incorporating men’s products as well as natural body products into the line. We also have our luxurious Siberian Sable lashes and Mink lashes collection currently still in stock, which are our staple items.
PYNK MAG: Was writing a book just a natural progression from there?
Courtney Rashon: Yes. Writing the book was the next logical step. I wanted to provide the readers with information that would be useful and helpful regarding makeup and beauty. I have so much knowledge and information about beauty, I wanted to share it with the world. Giving Face is a beauty guide for men and women. Its available now at Amazon.com in print or as an e-book.
PYNK MAG: You also wear a hat as a television host in NYC called What’s the 411.Who was the most interesting person you have interviewed as a host on What’s the 411?
Courtney Rashon: All of the guests have been interesting and amazing. I must say the most interesting person I have interviewed was Mathew Knowles. (Beyonce’s father) He is an extremely smart and confident man. He also has great business savvy and offers great advice.
PYNK MAG: What are three tips that you can give young women in managing their brands in the digital era?
Courtney Rashon: Three tips would include making sure that the brand has a heavy social media presence. It is also important to have a platform such as a Youtube channel where a person can showcase their skills and gain an audience. It is also important to have a website so people can find out information about the brand.
PYNK MAG: You’ve got a book, a cosmetic line and you’re the beauty editor, writer and TV host. What is next for Courtney Rashon?
Courtney Rashon: Since my book has been released, I will be doing book tours in major cities such as New York, Atlanta, Miami, Las Vegas and Los Angeles.
I am currently developing courtneyrashon.com and my blog, LUXE & LIFESTYLE will be featured on the site. LUXE & LIFESTYLE will detail my experiences as it relates to beauty, fashion, lifestyle, travel and luxury. Also, I am the Beauty Editor at The La Fashion magazine, which is awesome. #prettygirlgangcosmetics will be revamping and expanding the line by adding natural products for the skin and products for men also. We also plan to showcase our new Siberian Sable lashes and Mink lashes collection during F/W NYFW 2017. Perhaps next year, I will write another book. I want to do it all!
For more info on Courtney Rashon, make sure to visit courtneyrashon.com
Brandon Robinson is a sports and entertainment writer and TV personality. Follow him and his #WORDSWITHSCOOP and #SCOOPBRADIO movements on Twitter by following @SCOOPB. Also visit SCOOPB.com and ScoopBRadio.com