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#ThinkBeauty: Face Beat or Nah? Alicia Keys Explains Her No Make-Up Movement

NEW YORK, NY - MAY 16:  (EDITORS NOTE: Image has been converted to black and white.) Alicia Keys attends the NBCUNIVERSAL 2016 Upfront presentation at Radio City Music Hall on May 16, 2016 in New York City.  (Photo by Walter McBride/Getty Images)
MILAN, ITALY - JUNE 12: Alicia Keys attends at 'Che Tempo Che Fa' Tv Show on June 12, 2016 in Milan, Italy. (Photo by Pietro D'aprano/Getty Images)

MILAN, ITALY – JUNE 12: Alicia Keys attends at ‘Che Tempo Che Fa’ Tv Show on June 12, 2016 in Milan, Italy. (Photo by Pietro D’aprano/Getty Images)

Are you a make-up lover? Are you someone that wouldn’t be caught dead without your foundation, lipstick or mascara? Do you clear out your bank account at MAC and enjoy taking make-up classes at Sephora? Then you probably won’t be interested in Alicia Keys no make up movement. With her new hashtag campaign #NoMakeup, musician Alicia Keys has proudly ditched her mascara and foundation. She recently wrote an essay for Lena Dunham and Jenni Konner site “Lenny.” That sparked her decision to ditch the make up and start the movement.

NEW YORK, NY - MAY 16: (EDITORS NOTE: Image has been converted to black and white.) Alicia Keys attends the NBCUNIVERSAL 2016 Upfront presentation at Radio City Music Hall on May 16, 2016 in New York City. (Photo by Walter McBride/Getty Images)

NEW YORK, NY – Alicia Keys attends the NBCUNIVERSAL 2016 Upfront presentation at Radio City Music Hall on May 16, 2016 in New York City. (Photo by Walter McBride/Getty Images)

Here’s a piece from Alicia Key’s essay:

“To fit in or be thought of as beautiful, you have to cover up to be a bit closer to perfect. Every time I left the house, I would be worried if I didn’t put on makeup. What if someone wanted a picture? What if they POSTED it??? These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me.” Trust me, it didn’t just end in junior high. I remember when I first started to be in the public eye. Oh my Gawd! Everyone had something to say. She’s so hard, she acts like a boy, she must be gay, she should be more feminine!” But the truth is, I was just from New York, and everyone I knew acted like that. In the streets of New York you had to be tough, you HAD to be hard, people needed to know that you weren’t scared to fight!” But this wasn’t the streets of New York. This was the harsh, judgmental world of entertainment and my biggest test yet. I started, more than ever, to become a chameleon. Never fully being
who I was, but constantly changing so all the “they’s” would accept me. I started, more than ever, to become a chameleon. Make-up was the perfect cover up.”

539788524 In order to regain her confidence, Keys stopped wearing makeup entirely — including during photo shoots and performances. After a recent photo shoot in which the photographer insisted on shooting Keys as she arrived—bare-faced straight from the gym and—she gave up make-up forever. “I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she recalls. I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth… Nothing.”
Trying to impress others is the quickest way to crazy-town. I believe the movement is much more than ditching your make-up. It’s about promoting self-love and confidence in a new way. It’s liberating to find a comfortable space in the skin you’re in. Finding the freedom to be YOU with flaws and all. Yes, of course make-up enhances your beauty and can even be fun, but it shouldn’t be necessary to make a someone feel pretty. The finishing touch to a womans beauty should be confidence and self-worth.

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