These days women entrepreneurship is at the forefront of goals for millennials, gen X and Y. Owning a business develops a sense of self worth and allows many of us to do something we truly love while contributing to society. But whether you’re brainstorming about a start up or already knee deep in growing a business, it’s always helpful to define your swagger and GLOW UP!
We recently chatted with serial entrepreneur and owner of Express Smile Atlanta, Ramona Griggie about how she manages to stay humble, successful and glowing in the challenging word of entrepreneurship. Ramona has amassed huge success over the past 20 years running multiple businesses and in 2015 she achieved a major entrepreneurial milestone by earning $1Million dollars in 60 days. She truly understands the Importance of growth and how to remain relevant amongst business competitors, so we asked Ramona to provide a few tips on how to get your entrepreneurial GLOW UP!
Know Your Value
If you’re in business, chances are you believe you have a valued product or service. Regardless of what competitors are doing, know your value and make sure its clear to your audience and peers. According to Griggie, owning who you are is key to making it as an entrepreneur!
Do Your Research
Educate yourself and stay abreast of what is going on in your respective industry. One of the best ways to gain confidence is to know your stuff! Regardless if you’re formally educated or trained, or picked something up as a passion, make sure you continue to learn about your industry as things are always changing.
Build Your Network
Get out and about and meet people, especially those who can be valuable to your network. One of the most important lessons I’ve learned is that people buy from people first, ‘so those who know you will want to support you and vice versa’, says Griggie.
Create a Social Media Presence
One of the best ways to get you or your brand in front of people is to use social media. “I’ve met so many people via social media who I’ve ended up doing business with or bounced ideas off. Its help me grow my brand but its also helped me learn more about the industry and what’s trending”, says Ramona.
Be Your Own Publicist
Most small business owners cannot afford a Publicist so they should reach out on behalf of their brand to get blog features and product placements, which is great for exposure and building momentum. Don’t be afraid to get a little shine for yourself either!
Look the part
Ditch the stuffy suit if that doesn’t fit the type of business you do. Whether that means wearing a pencil skirt and stiletto or a ripped jean and blazer, ‘you need to own your swagger!’ says Griggie. When you’re an entrepreneur, you get to dress how you want but make sure that your style represents you and your brand.