Meet the Black Woman Who’s Revolutionizing Skin Care with Her K-Beauty Brand for People of Color

KoKo Rose Beauty is the first black owned K-Beauty skin care brand! Founder, Charlo “Koko” Greene, spent years traveling to Korea researching and working with beauty chemists to create a K-beauty line that’s beneficial to people with melanated skin. A long time sufferer of acne the founder has found a way to help others have healthy and beautiful skin while continuing to be a serial entrepreneur and businesswoman.

After being asked ‘what’s wrong with your face’ by a high school crush and made to feel insecure about her skin, Charlo “KoKo” Greene suffered a lack of confidence for years. Throughout adulthood she continued to struggle with acne and was ultimately led on a personal journey to find better skincare.

Koko became obsessed with understanding skincare and she soon developed a keen appreciation for K-Beauty. She was so passionate, she traveled to South Korea multiple times, spending months at a time. Her extensive research led her to create products specifically engineered for skin with melanin, focusing specifically on the PH balance and being 100% clean! The brand’s commitment to quality skincare in unwavering. Koko says, “We will eventually force the entire skincare industry to level up and respect the differences that make melanin-rich skin unique when it comes to black and brown skincare.”

Today, Koko Rose revolutionary skincare products are receiving extraordinary reviews! Since the launch in May of 2021, the brand already has an overall review rating of 4.7 and two standout products – Rose Bomb O.G. Clarifying & Brightening Oil and Baby Face Formula Brightening & Exfoliating Essence. When asked how peers in the industry have reacted to the brand, Greene says, “My peers in the skincare space are all fans of K-Beauty because of the innovation and efficacy and they’re incredibly excited to see that POC will have true representation in the K-Beauty space…"

With great success on the horizon, founder Charlo Greene continues to pursue her mission to “call out bad science and black-face skincare money grabs” while empowering and restore confidence in women of color. Keep up with “Koko” via Instagram and learn more about the brand by visiting www.KoKoRose.com.